In this quick read, co-authors Ken Blanchard and Sheldon Bowles begin by establishing that “Satisfied customers just aren’t good enough.” The three principles to creating Raving Fans, humorously delivered by a Fairy Godmother, named Charlie.
While these points cover the major ideas in the book, there are several happy workplace nuggets of wisdom that make this a worthwhile read. A free preview is available.
Principles in Action
As I read this book, I found myself comparing it to the 37signals philosophy, and specifically to the recently released customer feedback application called Smiley.