According to Jared Spool there are Five indispensable skills for a UX Mastery, among them are presenting and storytelling. The book by Chip and Dan Heath, How to Make Ideas Stick, squarely focuses on optimizing these skills. Below are the Six Principles of SUCCESs that anyone can employ to make their ideas understandable, memorable, and effective in changing thought or behavior – you know, sticky.
Final kernels of wisdom
Whether you’re a Product Manager, a User Experience Professional or just occasionally find yourself in front of an audience; I hope this outline helps you in your SUCCESs and motivates you to seek out this great book.